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Publications

Coastlines Magazine - Advertising Information

Advertising Rates	Artwork Information
Publications Schedule	Commissions
Advertising Sizes	Advertising Policies
Mechanical Requirements	Reader Demographics
Advertising Representative

Advertising Rates

Effective July 1, 2000

Per Insertion, Black and White

Size	1X	4X
Full Page	$1450	$1115
Back Cover (4-color)	$1950	$1500
3/4 page	$1175	$ 905
2/3 page	$1020	$785
1/2 page	$ 800	$ 615
1/3 page	$ 545	$ 420
1/4 page	$ 420	$ 325
1/6 page	$ 300	$ 230
1/8 page (business card)	$235	$180
Classified	$40/inch	$30/inch

Four-color Black and white rate plus 25%

Publication Schedule

Issue	To Subscriber	Space Closes	Copy Deadline
Fall	November 1	September 1	October 1
Winter	February 1	December 1	January 2
Spring	May 1	March 1	April 1
Summer	August 1	June 1	July 1

Advertising Sizes

Width Height
Back Cover 6 3/4" 9 3/4"
Full page 7" 9 3/4"
Full page bleed 8 3/4" 11 1/4"
3/4 page 7" 6 1/2"
2/3 page 4 1/4" 9 3/4"
1/2 page (horizontal) 7" 4 3/4"
1/2 page (vertical) 3 3/8" 9 3/4"
1/3 page 4 1/2" 4 3/4"
1/3 page (vertical) 2 1/8" 9 3/4"
1/3 page (horizontal) 7" 3 1/4"
1/4 page 3 3/8" 4 3/4"
1/6 page 2 1/8" 4 3/4"
1/8 page (Business card) 3 3/8" 2 1/4"

Mechanical Requirements

Coastlines is printed on 70 lb. gloss stock by sheetfed offset printing.
Trim size: 8 1/2" X 11"
Print area: 7" x 9 3/4"
Bleeds: 8 3/4" x 11 1/4"
Halftone screens: 150 line

Coastlines is produced with Pagemaker 7.0 on a mac platform. Electronic submissions will be placed in position and separated electronically.

Artwork information

Electronic files are preferred, but original artwork, offset negatives, and veloxes are accepted. A hard copy should be supplied.
Color artwork: Besides electronic files, other color art will be accepted, but advertisier will be billed for high-resolution scans and other production costs. Film negatives to be right-reading, emulsion side down and should be furnished with one set of chromalin or progressive proofs.
Color rotation: Black, cyan, magenta, yellow

Materials will be retained by the publisher for a period of one year unless return is requested in writing. Publisher is not responsible for film held beyond one year. Production costs incurred on behalf of advertiser or its agency will be rebilled at cost.

Commissions

Agency commissions are 15% of gross billing, exclusive of production costs.

Advertising Policies

Content

Coastlines magazine advertising policy shall be consistent with the business practices of the University of California as established by the Regents of the University. Coastlines shall accept no advertising that is untruthful, fraudulent, or deceiving.
Advertising of a controversial or sensitive nature will be accepted at the discretion of the editor and the publisher. Political advertising will not be accepted.
Coastlines magazine will accept only advertising that is compatible with its editorial style and format.

Contract Regulations

Publication of all advertising is subject to publisher's approval. Agencies and advertisers will indemnify and hold the publisher harmless from and against any loss for expenses or claims on suits arising from advertising content including but not limited to claims or suits for libel, violation of rights of privacy, plagiarism, and copyright or trademark infringement.
Publisher shall not be held liable for damages for failure to publish an advertisement.
Publisher accepts no responsibility for errors in key numbers or other type set by publisher.
Positioning of advertisements is at the discretion of publisher, except for the back cover or if a request for a preferred position is acknowledged by the publisher in writing
Cancellation of advertising will not be accepted after closing dates. Early cancellation voids all rate and position protection.
Publisher reserves the right to cancel or reject any advertising for any reason.

Reader Demographics

People You Want to Reach Read Coastlines
Coastlines, the magazine of the University of California, Santa Barbara Alumni Association, entertains and informs an affluent, highly educated, professional audience four times a year. Your advertisement in Coastlines reaches the members of the UCSB Alumni Association as well as UCSB faculty and staff members. Other readers include major donors to the campus, students at the University Center at Ventura, and campus visitors. Guaranteed circulation is 20,000, while readership is estimated at 28,000.

Coastlines Reader Profile
Family income above $110,000 (50%)
Holds advanced degree (52%)
Homeowner (77%) -- Average home value $368,000
Uses services of stock broker or financial adviser (49%)
Visits Santa Barbara annually if doesn't live here (75%)
Owns 2 or more vehicles (63%)
Rates Coastlines good or excellent (80%)

Coastlines Magazine

Coastlines presents articles about UCSB's continuing development as a major university and its contributions to knowledge through research. Popular features include Gaucho sports, updates on the lives of alumni, and news of Alumni Association activities. Advertising is limited to a maximum of 30%. The UCSB Alumni Association publishes the magazine in support of its two-fold mission to serve both alumni and the University. The Association seeks to retain the interest and involvement of UCSB alumni through a variety of programs. Many of these activities attract alumni back to Santa Barbara for reunions, annual awards programs, athletic events, and the Association's popular on-campus Family Vacation Center.

Advertising Representative

For advertising information email ucsbalum@ia.ucsb.edu

Coastlines is published by
The UCSB Alumni Association
Mosher Alumni House
University of California, Santa Barbara
Santa Barbara, CA 93106

© UCSB Alumni Association - All rights reserved